Digital Marketing and Paid Advertising for Singapore Businesses
Paid campaigns can bring enquiries within days, and waste money just as fast. We plan, build and manage Google Ads, Meta (Facebook and Instagram) and LinkedIn campaigns for Singapore businesses, with tracking in place before the first dollar is spent.
Campaigns run in ad accounts owned by your company. Our team in India manages them day to day and explains the numbers to you in a weekly or monthly review.
Tell us about your campaign
What do you sell, who buys it and roughly what monthly ad budget are you considering?
Which advertising channel fits which goal
| Channel | Works best for | Typical Singapore use |
|---|---|---|
| Google Search Ads | Capturing people already searching for your service | Clinics, repair and home services, B2B suppliers, training courses |
| Meta (Facebook and Instagram) | Creating demand with visual offers and retargeting | Retail, F&B promotions, events, consumer services |
| LinkedIn Ads | Reaching decision-makers by job title, industry or company | B2B software, professional services, recruitment |
| Google Display and YouTube | Awareness and re-engaging past visitors | Brand launches and longer sales cycles |
What our campaign management includes
Conversion tracking first
Analytics, ad-platform pixels and enquiry tracking checked before launch, so results can be measured.
Audience and keyword plan
Search terms, negative keywords and audience definitions written down and agreed with you.
Ad copy and creative
Text ads and image or video creatives in line with each platform's policies and your brand.
Offer-specific landing pages
Focused pages for each offer when your website pages are not suited to paid traffic.
Ongoing optimisation
Bids, budgets, search terms and creatives reviewed and adjusted regularly.
Clear reporting
Cost per lead or sale, lead quality feedback from you, and recommendations.
Rules that shape Singapore campaigns
Advertising in Singapore has to respect both platform policies and local law. These are points we plan for, although your own legal or compliance adviser has the final word.
Personal data from lead forms
Lead forms collect personal data covered by the PDPA. Each form should explain why the data is collected and how it will be used, and link to your privacy policy. If you intend to follow up by phone call or SMS, the PDPA's Do Not Call provisions apply, so your team needs a process for checking numbers against the DNC Registry where required.
Email and SMS campaigns
Unsolicited commercial messages sent in bulk are governed by the Spam Control Act. We build opt-in sign-up flows and unsubscribe links into any email or SMS programme.
Regulated industries
Healthcare, financial services and some other sectors have specific advertising rules in Singapore, and ad platforms add their own restrictions. For these clients, ad copy is approved by your compliance contact before anything goes live.
How a paid campaign is launched
Account and tracking review
We audit existing accounts or set up new ones in your name, and fix tracking.
Strategy and budget split
Channels, campaigns and a test budget agreed against a clear objective.
Build and approval
Campaigns, ads and landing pages prepared and approved by you before launch.
Launch and learning period
Close monitoring in the first weeks while platforms gather data.
Optimise and scale
Shift budget to what produces qualified leads, and pause what does not.
Who manages your advertising budget
Your ad budget is paid by you to Google, Meta or LinkedIn directly, in accounts owned by your company; our team manages the campaigns. We are Appeonix Creative Lab, a micro enterprise registered under India's Udyam scheme, also holding an Ontario business name registration.
How management fees and ad spend are kept separate
The proposal separates our management fee from your advertising spend, states the minimum test period we recommend for a fair result, and explains how campaigns are handed back if you end the arrangement.
Campaign case studies and related services
Paid advertising questions from Singapore businesses
What monthly ad budget do we need?
It depends on how competitive your keywords or audiences are and how many leads you need. We estimate from keyword data and suggest a test budget large enough to learn from; spending too little spread over too many campaigns rarely produces clear results.
Who owns the ad accounts and data?
You do. Accounts are created in your company's name, or your existing accounts are shared with us. If we part ways, you keep everything, including campaign history and audiences.
Can you run ads in Chinese as well as English?
Yes, if you can supply or approve the translated copy. We set up separate ad groups by language so results can be compared.
Do you also manage social media posting?
Our focus on this page is paid campaigns. Organic social media management is a separate service and can be quoted alongside.
How quickly will we get leads?
Search ads can produce enquiries within days of launch if demand exists. Expect the first weeks to be a learning period, during which we refine targeting and cost per lead.
Ready to test paid advertising properly?
Tell us your goal and current marketing. We will suggest channels, a sensible test budget and what we would track.
Send an enquiry WhatsApp +91 99619 90007