Prism Music and Arts Academy – Doha, Qatar
A Data-Driven Digital Marketing Transformation by Appeonix Creative Lab
About the Client
Prism Music and Arts Academy, located on D-Ring Road, New Salata, Doha, Qatar, is one of the country’s leading institutions for music, dance, and arts education. Established in September 2024, Prism focuses on offering premium training programs for students aged 3 and above — from children to adults. The institution is now recognized as the second-best academy in Qatar, with the first position held by the government-run 'Qatar Academy Doha'.
The Challenge
Before partnering with Appeonix Creative Lab, Prism Music and Arts Academy had limited visibility in the local market. Their previous digital marketing efforts, managed by a local vendor, delivered poor results — low lead volumes, high CPCs, and weak brand awareness. The client, led by Mr. Sharfuddin, needed a complete performance and brand repositioning strategy to boost admissions and build reputation across Qatar.
The Engagement
In June 2025, Prism was referred to Appeonix Creative Lab by one of our existing clients. After an initial audit, we took over their entire digital marketing operation starting July 2025. Despite it being the summer vacation period in Qatar — when many students travel abroad — we implemented a creative strategy to sustain business momentum through a two-month Summer Camp Campaign.
This initiative successfully retained 65–70% of enrolled students through short-term summer sessions, generating steady cash flow during what is typically an off-season. We also prepared the brand for an aggressive growth phase beginning in September 2025.
Strategy & Execution
Appeonix deployed a multi-channel marketing strategy combining Meta Ads, Google Ads , and Google My Business (GMB) optimization. Custom landing pages were designed and optimized to dominate local search results for keywords related to music and arts classes in Doha.
Our campaigns focused on driving measurable outcomes — leads, inquiries, and brand engagement. With continuous optimization and audience testing, we brought down the Cost Per Click (CPC) from QAR 16 to as low as QAR 3, with 99% of campaigns running under QAR 8 CPC.
Performance Highlights (July–October 2025)
- ▶Total Ad Spend: QAR 15,345.58
- ▶Average CPC: QAR 7.76
- ▶Average CPM: QAR 8.71
- ▶Total Impressions: 3.55 million+
- ▶Total Reach: 1.98 million+
- ▶Total Link Clicks: 10,077
- ▶Average CTR: 36.66%
- ▶Total Leads / Conversations: 1,275+
- ▶Conversion Rate: 15–20% student enrollments
- ▶Break-even Achieved: Within 3 months (September–October 2025)
Results & Achievements
Through Appeonix Creative Lab’s data-driven strategy, Prism Music and Arts Academy achieved rapid turnaround within four months. Our campaigns delivered over 1,000+ qualified enquiries per month, driving strong conversion rates despite market seasonality. The brand’s visibility skyrocketed, with millions of impressions and top rankings in local search results. Today, Prism stands as a benchmark for independent academies in Qatar — thriving through a well-structured, measurable marketing ecosystem.
Key Outcomes:
- ▶Reduced CPC from QAR 16 to under QAR 8 across 99% of campaigns
- ▶Generated consistent 1,000+ enquiries per month
- ▶Achieved 15–20% enrollment conversion rate
- ▶Maintained student retention of 65–70% during summer off-season
- ▶Achieved first-page visibility for most target keywords on Google
- ▶Established Prism as Qatar’s #2 academy through consistent branding and awareness campaigns
Conclusion
Prism Music and Arts Academy’s success demonstrates Appeonix Creative Lab’s ability to deliver high-impact marketing outcomes even in challenging conditions. By leveraging precise targeting, creative optimization, and analytics-led execution, we transformed Prism into a strong, profitable, and recognizable education brand in Qatar.
Appeonix Creative Lab continues to support Prism’s digital journey with ongoing campaign optimization, SEO enhancements, and future expansion strategies.