Premium Dental Clinic – Dubai (Jumeirah & Business Bay)

A Performance Marketing Transformation by Appeonix Creative Lab

About the Client

A leading premium dental clinic brand with branches in Jumeirah and Business Bay, Dubai. The clinic offers high-end services such as dental implants, veneers, whitening, orthodontics, and smile design, catering to affluent residents and expatriates. Appeonix Creative Lab managed the digital performance marketing operations through a partnered engagement with an external agency partner (name confidential).

Pearl Dental Clinic

The Challenge

The clinic previously faced rising acquisition costs, inconsistent new patient inflow, and low reactivation of old patients. Appeonix was brought in to create a reliable, scalable acquisition and retention system that could sustain both branches effectively.

The Engagement Overview

Appeonix implemented a comprehensive 360° performance-driven strategy that included Meta Ads, Google Ads, high-converting landing pages, retargeting funnels, CRM workflows, and WhatsApp automation.

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Performance Summary (Monthly)

  • ▶Monthly Ad Spend: AED 45,000
  • ▶Average CPC: AED 30–35
  • ▶Patients Acquired Monthly: 1,200 – 1,250
  • ▶New Patients: 75–80%
  • ▶Returning Patients: 20–25%
  • ▶Average Conversion Rate: 15–18%
  • ▶Retention Reactivation: ~22%
  • ▶Channels Used: Meta Ads, Google Ads, CRM & WhatsApp Automation
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Strategy & Execution

  1. Developed high-intent landing pages for dental implants, veneers, teeth whitening, and braces.
  2. Optimized media spend across a monthly budget of AED 45,000.
  3. Implemented intelligent retargeting to reactivate old patients.
  4. Built analytics dashboards to identify and scale high-performing campaigns.

Results & Achievements

  • ▶Generated a consistent 1,200+ monthly patient flow across both branches.
  • ▶Balanced new patient acquisition and returning patient reactivation.
  • ▶Maintained premium-industry CPC benchmarks (AED 30–35).
  • ▶Achieved strong visibility across high-income Dubai neighborhoods.
  • ▶Delivered a stable and scalable marketing engine with 3x ROI improvement.

Conclusion

Appeonix Creative Lab successfully transformed the clinic’s performance marketing ecosystem, leveraging layered targeting, funnel optimization, and data-driven decision making. The result was a predictable, scalable flow of premium patients that strengthened both branches’ long-term growth.