Building Coupled.in – The World’s First 'Datimorny' Platform

Redefining Relationships Through Emotional Intelligence and Technology

About the Client

Coupled.in is an innovative relationship-building platform developed for Insighters Global LLP, led by Mr. Anshuman, Managing Partner. Unlike traditional dating or matrimony apps that focus on appearance and swiping, Coupled.in introduces a global-first concept — 'Datimorny' — blending dating and matrimony with a focus on mental and emotional compatibility. The goal is to help users form deeper, long-lasting connections based on understanding, empathy, and shared values.

Coupled.in

The Challenge

When Mr. Anshuman approached Appeonix Creative Lab, his goal was clear but complex — to create an app that connects people based on psychological alignment rather than physical attraction. He wanted to disrupt the repetitive 'swipe and match' model with a scientifically inspired, question-driven system measuring emotional resonance and compatibility.

Key objectives included:

  • ▶Reimagine the dating experience through psychological intelligence
  • ▶Create a clean, emotionally driven UI/UX
  • ▶Build a dynamic 'Coupling Score' algorithm based on lifestyle and mindset
  • ▶Include a gifting feature ('Token of Love')
  • ▶Ensure scalability, performance, and global security standards

Our Approach

Appeonix Creative Lab approached the project with a four-phase execution plan:

  • ▶Discovery & Concept Validation – Collaborated with Insighters Global’s team to define the psychological foundation of Datimorny.
  • ▶UI/UX Engineering – Designed interfaces focused on emotional comfort and intuitive usability.
  • ▶Algorithm & Backend Development – Created a 'Coupling Score' engine powered by user responses to emotional, psychological, and lifestyle questions.
  • ▶Gifting & Monetization – Developed the 'Token of Love' micro eCommerce system to allow users to send real gifts post-connection.
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Technology stack

  • ▶Website: React.js
  • ▶Mobile App: React Native (Android & iOS)
  • ▶Admin Panel: HTML + React.js
  • ▶Backend: Laravel + MySQL
  • ▶APIs: RESTful architecture
  • ▶Security: JWT authentication, SSL encryption, and role-based admin access
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The Solution

Appeonix Creative Lab engineered Coupled.in as a cross-platform ecosystem integrating emotional intelligence and technology.

Core Features:

  • ✓Datimorny Algorithm – Calculates compatibility based on psychological data.
  • ✓Coupling Score Dashboard – Displays compatibility metrics in real-time.
  • ✓Profile Recommendation Engine – Suggests matches based on emotional alignment.
  • ✓Private Messaging – Secure communication post-match.
  • ✓Token of Love Store – In-app gifting powered by secure payment APIs.
  • ✓Admin Dashboard – Controls user management, analytics, and payment flow.

The Impact

Though still in its deployment phase, Coupled.in has already gained attention from investors and early adopters for its fresh take on relationship technology.

Impact Highlights:

  • ✓Introduced a revolutionary emotion-first dating model
  • ✓Eliminated surface-level swiping culture
  • ✓Created a unique revenue stream through in-app gifting
  • ✓Blended psychology, AI, and commerce into one experience

The project is expected to go live in 2026, launching first in India and expanding to the US, UK, and UAE.

Conclusion

Coupled.in sets a new standard for digital relationship platforms — one that prioritizes empathy, intelligence, and connection. Appeonix Creative Lab brought this vision to life through innovation, design, and advanced full-stack engineering.

"Appeonix didn’t just build an app — they understood our psychology-first vision and made it real. Coupled.in is not just another dating app; it’s an emotional revolution."

— Mr. Anshuman, Managing Partner, Insighters Global LLP